Shannon Mackey

As Vice-President of Customer Relations and Co-Founder of Roadside Multimedia, Shannon Mackey brings 19 years of dental practice management experience to her dental clients, who seek solutions to the challenge of finding new and creative ways to market their websites.

Mackey’s career began on the clinical side of cosmetic dentistry and gradually evolved into marketing and business management. Her command of complex dentistry includes implantology, neuromuscular aspects and cosmetic techniques. Mackey’s enviable insight has led to participation in several elite academic institutions, including LVI, PacLive, The Hornbrook Group and Rhys Spoor’s Aesthetic Continuums.

Mackey combines an unusual mix of proven clinical expertise with fresh marketing savvy and a cheerful, curious personality. Such a blend of specialized skills affords her a unique perspective: the ability to see through the eyes of an experienced dentist, a new patient and a marketing expert.

Via this perspective, Mackey positions her clinician-clients to clearly discover, properly attract and fully maximize their particular patient niches. This process focuses primarily on brand creation, lead generation and the formation of an appropriate Internet reputation.